August 2nd, 2008

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Japan’s Unique Tissue-pack Marketing Method

tissue pack advertisingFor a business to be successful, it needs to employ some great marketing strategies and methods to attract potential customers. However, one needs to be careful when selecting which marketing method to use since some methods work better for certain niches than others. Marketing process is not easy and requires creativity and imagination. Most companies need a market research consultant to help them out.

Recently I found out about an interesting type of marketing method called Tissue-pack marketing. It is a common and very successful type of guerrilla marketing method used in Japan. Basically, Japanese companies hire some people to stand outside crowded places such as subway stations and hand out tissue-paper packets for free with a small advertisement inside. It is said that approximately 4 billion tissue packets are give for free annually and around ¥75 billion are generated by companies through sales.


Benefits
Tissue-pack marketing has a bunch of benefits compared to other forms of marketing such as handing out flyers. While flyers are commonly discarded and ignored by people, tissue-packs are easily accepted because they can be used for personal use.

Some benefits of this marketing method are:
  1. Ads go directly to consumer - Instead of having a poster on a wall, you are directly giving the advertisement to the consumers.

  2. Prompts consumers to look at the ad - Since most people are going to use the tissues, they will also end up reading the advertisement.

  3. The ad has a long time effect - People will not use all the tissues in few minutes and thus will keep the packet for a long time. Thus, they will be looking at the ad everytime they use those tissues.
Influence
Now tissue-pack marketing method is not only used in Japan but also in other countries such as America. A company introduced this method in US in 2005. Another company started using this method in Paris this year (2008).

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Google in your language - Google Blog
Search quality, continued - Google Blog
More Transparency in Customized Search Results - Google Blog
A picture isn't always worth a thousand words - Inside Adsense

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Written by «/\/\Ø|ö±ò\/»®© on August 2nd, 2008 with comments disabled.
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Demo: Live Icons in Windows Vista


Video: Windows Vista Demo: Live Icons


Here Esther is going to talk to you about Live Icons, which makes searching even faster by letting you see a preview of the files you're searching for. If you're a visual person you'll especially appreciate seeing icons instead of file names or folders, and not having to open each file individually, which saves a ton of time.

Source : Windows Vista Blog

Written by ShaDow on August 2nd, 2008 with comments disabled.
Read more articles on Vista News and Windows Vista Tips.

Demo: Live Icons in Windows Vista


Video: Windows Vista Demo: Live Icons


Here Esther is going to talk to you about Live Icons, which makes searching even faster by letting you see a preview of the files you're searching for. If you're a visual person you'll especially appreciate seeing icons instead of file names or folders, and not having to open each file individually, which saves a ton of time.

Source : Windows Vista Blog

Written by ShaDow on August 2nd, 2008 with comments disabled.
Read more articles on Vista News and Windows Vista Tips.

Demo: Live Icons in Windows Vista


Video: Windows Vista Demo: Live Icons


Here Esther is going to talk to you about Live Icons, which makes searching even faster by letting you see a preview of the files you're searching for. If you're a visual person you'll especially appreciate seeing icons instead of file names or folders, and not having to open each file individually, which saves a ton of time.

Source : Windows Vista Blog

Written by ShaDow on August 2nd, 2008 with comments disabled.
Read more articles on Vista News and Windows Vista Tips.

Demo: Live Icons in Windows Vista


Video: Windows Vista Demo: Live Icons


Here Esther is going to talk to you about Live Icons, which makes searching even faster by letting you see a preview of the files you're searching for. If you're a visual person you'll especially appreciate seeing icons instead of file names or folders, and not having to open each file individually, which saves a ton of time.

Source : Windows Vista Blog

Written by ShaDow on August 2nd, 2008 with comments disabled.
Read more articles on Vista News and Windows Vista Tips.

Windows Vista 64-bit Today

There appears to be a shift taking place in the PC industry: the move from 32-bit to 64-bit PCs.

We've been tracking the change by looking at the percentage of 64-bit PCs connecting to Windows Update, and have seen a dramatic increase in recent months. The installed base of 64-bit Windows Vista PCs, as a percentage of all Windows Vista systems, has more than tripled in the U.S. in the last three months, while worldwide adoption has more than doubled during the same period. Another view shows that 20% of new Windows Vista PCs in the U.S. connecting to Windows Update in June were 64-bit PCs, up from just 3% in March. Put more simply, usage of 64-bit Windows Vista is growing much more rapidly than 32-bit. Based on current trends, this growth will accelerate as the retail channel shifts to supplying a rapidly increasing assortment of 64-bit desktops and laptops.

64-bit PCs running 64-bit editions of Windows Vista typically have 4GB of memory or more. Compared to 32-bit systems, which top out at around 3GB of memory, 64-bit PCs can offer added responsiveness when running a lot of applications at the same time and have the potential for greater performance and new experiences as next-generations applications are written to take advantage of this new platform.

What started out as a gradual (some would say "glacial") movement toward 64-bit PCs, driven primarily by technology enthusiasts, seems to have turned into a swift transition, likely fueled by the falling cost of memory and consumers' desire to get the most out of their PCs.

This change begs a few questions:

Is the 64 bit market ready to go mainstream?

Will consumers realize the benefits from larger chips and 4GB or more of memory?

The answer to both of these questions is yes - but a qualified yes.

More at Windows Vista Blog

Written by ShaDow on August 2nd, 2008 with comments disabled.
Read more articles on 64-bit and Vista News.

Windows Vista 64-bit Today

There appears to be a shift taking place in the PC industry: the move from 32-bit to 64-bit PCs.

We've been tracking the change by looking at the percentage of 64-bit PCs connecting to Windows Update, and have seen a dramatic increase in recent months. The installed base of 64-bit Windows Vista PCs, as a percentage of all Windows Vista systems, has more than tripled in the U.S. in the last three months, while worldwide adoption has more than doubled during the same period. Another view shows that 20% of new Windows Vista PCs in the U.S. connecting to Windows Update in June were 64-bit PCs, up from just 3% in March. Put more simply, usage of 64-bit Windows Vista is growing much more rapidly than 32-bit. Based on current trends, this growth will accelerate as the retail channel shifts to supplying a rapidly increasing assortment of 64-bit desktops and laptops.

64-bit PCs running 64-bit editions of Windows Vista typically have 4GB of memory or more. Compared to 32-bit systems, which top out at around 3GB of memory, 64-bit PCs can offer added responsiveness when running a lot of applications at the same time and have the potential for greater performance and new experiences as next-generations applications are written to take advantage of this new platform.

What started out as a gradual (some would say "glacial") movement toward 64-bit PCs, driven primarily by technology enthusiasts, seems to have turned into a swift transition, likely fueled by the falling cost of memory and consumers' desire to get the most out of their PCs.

This change begs a few questions:

Is the 64 bit market ready to go mainstream?

Will consumers realize the benefits from larger chips and 4GB or more of memory?

The answer to both of these questions is yes - but a qualified yes.

More at Windows Vista Blog

Written by ShaDow on August 2nd, 2008 with comments disabled.
Read more articles on 64-bit and Vista News.

Windows Vista 64-bit Today

There appears to be a shift taking place in the PC industry: the move from 32-bit to 64-bit PCs.

We've been tracking the change by looking at the percentage of 64-bit PCs connecting to Windows Update, and have seen a dramatic increase in recent months. The installed base of 64-bit Windows Vista PCs, as a percentage of all Windows Vista systems, has more than tripled in the U.S. in the last three months, while worldwide adoption has more than doubled during the same period. Another view shows that 20% of new Windows Vista PCs in the U.S. connecting to Windows Update in June were 64-bit PCs, up from just 3% in March. Put more simply, usage of 64-bit Windows Vista is growing much more rapidly than 32-bit. Based on current trends, this growth will accelerate as the retail channel shifts to supplying a rapidly increasing assortment of 64-bit desktops and laptops.

64-bit PCs running 64-bit editions of Windows Vista typically have 4GB of memory or more. Compared to 32-bit systems, which top out at around 3GB of memory, 64-bit PCs can offer added responsiveness when running a lot of applications at the same time and have the potential for greater performance and new experiences as next-generations applications are written to take advantage of this new platform.

What started out as a gradual (some would say "glacial") movement toward 64-bit PCs, driven primarily by technology enthusiasts, seems to have turned into a swift transition, likely fueled by the falling cost of memory and consumers' desire to get the most out of their PCs.

This change begs a few questions:

Is the 64 bit market ready to go mainstream?

Will consumers realize the benefits from larger chips and 4GB or more of memory?

The answer to both of these questions is yes - but a qualified yes.

More at Windows Vista Blog

Written by ShaDow on August 2nd, 2008 with comments disabled.
Read more articles on 64-bit and Vista News.

Windows Vista 64-bit Today

There appears to be a shift taking place in the PC industry: the move from 32-bit to 64-bit PCs.

We've been tracking the change by looking at the percentage of 64-bit PCs connecting to Windows Update, and have seen a dramatic increase in recent months. The installed base of 64-bit Windows Vista PCs, as a percentage of all Windows Vista systems, has more than tripled in the U.S. in the last three months, while worldwide adoption has more than doubled during the same period. Another view shows that 20% of new Windows Vista PCs in the U.S. connecting to Windows Update in June were 64-bit PCs, up from just 3% in March. Put more simply, usage of 64-bit Windows Vista is growing much more rapidly than 32-bit. Based on current trends, this growth will accelerate as the retail channel shifts to supplying a rapidly increasing assortment of 64-bit desktops and laptops.

64-bit PCs running 64-bit editions of Windows Vista typically have 4GB of memory or more. Compared to 32-bit systems, which top out at around 3GB of memory, 64-bit PCs can offer added responsiveness when running a lot of applications at the same time and have the potential for greater performance and new experiences as next-generations applications are written to take advantage of this new platform.

What started out as a gradual (some would say "glacial") movement toward 64-bit PCs, driven primarily by technology enthusiasts, seems to have turned into a swift transition, likely fueled by the falling cost of memory and consumers' desire to get the most out of their PCs.

This change begs a few questions:

Is the 64 bit market ready to go mainstream?

Will consumers realize the benefits from larger chips and 4GB or more of memory?

The answer to both of these questions is yes - but a qualified yes.

More at Windows Vista Blog

Written by ShaDow on August 2nd, 2008 with comments disabled.
Read more articles on 64-bit and Vista News.

Windows Vista Performance and Tuning

Windows Vista and SP1 focus on delivering greater performance and overall system responsiveness. By striking a balance between speed and responsiveness, Windows Vista and SP1 deliver a level of performance that has the greatest positive impact on the system’s usability.

This guide looks at the following areas of performance improvement:
• Making configuration changes that help a computer feel more responsive when you use it.
• Using hardware to boost the actual physical speed of a computer.
• Making configuration changes that help a computer to start faster.
• Making the computer more reliable may help increase performance.
• Monitoring performance occasionally so that you can stop problems before they get too big.

Improve Performance Quickly and Easily.
This guide focuses on performance improvements on a single computer, but also takes a look at some of the tools used in enterprise environments to help make performance tuning manageable on a much larger scale.

Download: Windows Vista Performance and Tuning

Source : Keznews

Written by ShaDow on August 2nd, 2008 with comments disabled.
Read more articles on Downloads and Vista News and Windows Vista Tips and vista sp1.

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